Branding and Look Book
Duvenage is a Melbourne-based fashion brand focused on creating women’s clothing and accessories that encompass exquisite and imaginative print designs with classic silhouettes and styling. Each scarf print has been designed by Director, Hayley Ann Archibald and is printed digitally onto some of the finest Italian silks.
The task was to create branding based on Duvenage’s inspiration; a modern take on 1920’s Art Deco. By keeping the majority of colours to an elegant white and gold, when introducing pops of saturated colours, the vision creates a sense of surprise and playfulness. The brand was a story of fearless femininity, a woman enthralled in colourful self-expression, yet one with class, modesty and style.