The Descendants Beer
Brand Identity and Packaging Design
The Descendants are producers of hand crafted, creative, small batch, beers. Their beers are so special, that it has taken generations of commitment and evolution to create a single drop. Each flavour passed down from one generation to the next which gives you a rich new experience with every taste. I had the opportunity to create the branding of the label and one of the original Descendants characters, Harbinger, as a mysterious hero who oversees all others.