Something Really Bad
Music Video Clip
Had the amazing opportunity to create some visuals and typography for Dizzee Rascal’s video clip “Something Really Bad”. Working with Director Henry Scholfield and his team at Partizan, we were able to utilise projection-mapping to create something really good for Dizzee Rascal and Will.I.Am's “Something Really Bad”. We wanted to create a fusion between geometric (the beat) and organic (the lyrics) shapes to create something unique, mixing rap with EDM. The projection mapping would change the stage into impossible shapes, creating a sense of unsettling nature because of our natural desire to interpret 2D drawings as three-dimensional objects.